Online security may be dead but data mining is alive and well; the data miners are busy at work. They’re working overtime, re-assembling every digital bit of information from brand new networks and websites.
Google CEO Eric Schmidt recently commented on data security in an interview with MSNBC; it went something like this: in case you do not want people to learn what you’re doing online, then perhaps you should not be doing it. The statement makes very good sense.
The hottest development is toward Tech CEO’s to offer lip service to “privacy concerns” while really weakening privacy settings. And in all truth, with the state of electronic literacy in the US, the typical Facebook user has no clue what data goes where or perhaps what the web-site’s EULA is all about. Jim Rapoza, a columnist and tech analyst for EWeek, has a fantastic commentary on privacy just where he concludes,”…Facebook had taken away my choice showing my friend list to my pals but not any Bozo who found my profile performing a Google search.” Many users of “new inclusion” media websites (Twitter, Gowalla, Foursquare, LinkedIn, Facebook, etc.) understand that security concerns are a potential downside for promotion and being over the digital cutting or leading edge.
In Washington, the FTC is worried that privacy protection rules have not kept up with technology. Can they be kidding? Just how can government keep up with others voluntarily publishing their private details from every coffee shop and mobile device. I read the other day which a FourSquare wannabe, Miso is introducing a system which offers an app and web site that will allow people, who never get as much as Starbucks, to post on it’s “check-in networking” site. So today, if you cannot become Mayor of your local cafe or restaurant, you can be Mayor of the backyard of yours, or watching the favorite TV show of yours, or your living room couch. This method is gonna look pretty ridiculous in the time capsule.
Maybe Congress and the FTC are onto something is working on the future generation “do not call list.”
A national “do not track list” has definite merits in trying to maintain the details miners away.’ Online redlining’ is an actual concern which is available today; the process will become more hi-tech over time. A great deal of what get’s put up on social networks is fairly inane. But more and more aggregation and compilation of these bits are of great benefit to marketers. And to banks, employers, insurance companies, law enforcement agencies, attorneys, etc.